PMRC 2025

The Hyundai Seoul > 63 Building Observatory

The Hyundai Seoul, an ultra-modern flagship store, is located in the heart of Seoul, the center of globally trending K-content. Under the slogan of "Echoes for the Future," The Hyundai Seoul presents the vision for a happier tomorrow and standards for new life. Featuring an innovative design of spaces, global content curation, and, even, futuristic technologies, The Hyundai Seoul is the most prominent new global landmark in Seoul.
The 63 Building, also known as 63 Square, is a landmark skyscraper located in Yeouido, Seoul. It was once the tallest building in Korea and remains one of the most iconic. The building is 63 stories high and offers a variety of attractions, including an aquarium, restaurants, and an art gallery. At the top, the 63 Observatory provides stunning panoramic views of the Han River and the Seoul skyline. On clear days, you can see as far as Incheon. It’s a popular spot for tourists to enjoy both day and night views of the city.

Yongsan I'PARK Mall > Banpo Hangang Park > Moonlight Rainbow Fountain

I'PARK Mall is a state-of-the-art shopping mall that provides entertainment, dining, and shopping, a "One Stop Life Style" mall embodying a new lifestyle trend.
Banpo Hangang Park is located on the southern side of the river centering on Banpo Bridge (Jamsu Bridge) between Hamnam Bridge (upstream) and Dongjak Bridge (downstream). The Rainbow Fountain built on both sides of Banpo Bridge was registered in The Guinness Book of Records in 2008 as the longest bridge fountain in the world with a total length of 1,140 meters. At night, over 200 lights create a fantastic view of a beautiful rainbow.

Korea Yongsan Family Park > National Museum of Korea

The National Museum of Korea houses a vast collection of over 420,000 artifacts from ancient times to the modern era in a wide range of topics, including art and culture. The museum houses a Children's Museum, where visitors can learn more about the nation's history through educational programs and experiences. The outdoor grounds feature pagodas and other stone artworks too large to be on display inside.

Leeum, Samsung Museum of Art > SOUNDS > Restaurant & Café

Leeum, Samsung Museum of Art, exhibits traditional and modern art works by Korean and international artists. The museum itself is just as fascinating as the art works on display, since the museum's three buildings were designed by internationally renowned architects Mario Botta, Jean Nouvel, and Rem Koolhaas. SOUNDS Hannam is a stylish lifestyle complex located in Hannam-dong, Seoul. It combines modern architecture with natural elements, creating a calm and sophisticated atmosphere. The space features a curated selection of boutique shops, trendy cafés, restaurants, bookstores, and art galleries.

Seongsu LDCD Seoul > Shop & Restaurant & Café > Night Walk at Seoul Forest

Yeonmujang-gil in Seongsu-dong, known for old factories and a shoe workshop street, has been reborn as a place of trendy cafes and culture. The energy of car repair shops, printing factories, and handmade shoes street still exist today but, as global restaurant brands, select shops, and cafes have set up amidst busily operating factories, an atmosphere unique to Seongsu-dong has been created. Seongsu LDCD Seoul stands out for its thoughtfully curated selection of boutiques and cafés, making it an ideal destination for those seeking a leisurely day out. The space offers a unique blend of shopping, dining, and relaxation, all within a beautifully designed environment. Seoul Forest is a city park opened on June 18, 2005 in what was originally a water treatment facility. Consisting of four themed parks spread over approximately 595,000 ㎡ of land, Seoul Forest is an eco-friendly zone appreciated not only by the people of the city but also those visiting Seoul.